Stu's Story

I started STAGG because golf has a design problem that needs solving.

Design services, to people unfamiliar are like a dark art that feels like a money pit that speaks in tongues. The truth is good design done right is the gateway to more visitors, more customers, a better reputation and makes your first impression memorable.

I’ve spent over a decade as an illustrator and designer working with sports, cultural organisations, and with brands across all kinds of industries. That taught me the power of design to shift perspectives and bring people together.

With STAGG, I’m building something different: design services, and creative solutions that are inclusive, and thoughtful. A place where style and function meet self-expression, and where golf isn’t always the centre of the universe—but it’s still part of the story.

I want to harbor a culture that feels relaxed, confident, and welcoming—on and off the course.