Stu's Story

I started STAGG because I couldn’t see myself in the golf world I grew up around.

It felt too stiff, too stuffy, and too out of touch with how most of us actually experience the game—and life. I’ve spent over a decade as an illustrator and designer working with sports, cultural organisations, and brands across all kinds of industries. That taught me the power of design to shift perspectives and bring people together.

With STAGG, I’m building something different: a brand and service that’s playful, inclusive, and thoughtful. A place where style meets self-expression, and where golf isn’t the centre of the universe—but it’s still part of the story.

It’s about creating a culture that feels relaxed, confident, and welcoming—on and off the course.